Advertise on GunYard
Reach Australia's firearm
enthusiast community
GunYard connects private sellers, licensed dealers, and firearm enthusiasts across Australia every day. Put your brand in front of the right audience — hunters, collectors, sport shooters, and trade professionals.
Who advertises on GunYard
Optics & Accessories
Scopes, mounts, and gear
Gun Shops & Dealers
Licensed retail & transfers
Ammo & Supplies
Reloading, components, rounds
Hunting & Outdoors
Clothing, knives, hunting gear
Ad Placements
Six targeted positions across the platform — choose the placement that best fits your campaign goals.
Global Header Banner
The highest-impact position on GunYard. Your ad appears at the very top of every page across the entire site — homepage, listings, dealers, and more — seen by every visitor on every page load.
- Shown on every page
- Highest impression volume
- All device sizes supported
Creative sizes
Global Header Banner
Tikka T3x Lite .308
$1,450
Browning Maxus 12g
$1,890
Glock 17 Gen 5 9mm
$1,200
Mockup — ad zone shown with dashed outline
Listings Inline — Position 1
Appears after the 3rd listing card in the main browse grid. Catches shoppers early while they're actively browsing — before they've found what they're looking for and when purchase intent is at its peak.
- Active buyers browsing listings
- Early in the scroll
- Full-width across the grid
Creative sizes
Filters
Category
Condition
State
Price
Tikka T3x Lite .308
$1,450
Browning Maxus 12g
$1,890
Glock 17 Gen 5 9mm
$1,200
Your ad here after listing #3
Remington 870 Express
$680
Ruger 10/22 .22LR
$520
CZ 457 Varmint .17HMR
$1,100
Mockup — ad zone shown with dashed outline
Listings Inline — Position 2
Appears after the 6th listing card — further down in the browse session. Reaches engaged, scrolling buyers who are doing a thorough search. Great for reinforcing brand recall after an earlier impression.
- Deeply engaged browsers
- Second-touch reinforcement
- Full-width across the grid
Creative sizes
Filters
Category
Condition
State
Price
Tikka T3x Lite .308
$1,450
Browning Maxus 12g
$1,890
Glock 17 Gen 5 9mm
$1,200
Remington 870 Express
$680
Ruger 10/22 .22LR
$520
CZ 457 Varmint .17HMR
$1,100
Your ad here after listing #6
Mockup — ad zone shown with dashed outline
Listings Sidebar
A portrait format ad displayed beneath the filter panel on the browse listings page — desktop only. Stays visible as users scroll through results, creating sustained brand presence throughout the entire browse session.
- Stays visible while browsing
- Desktop buyers only
- Portrait format — high dwell time
Creative sizes
Filters
Category
Condition
State
Price
Sidebar ad 300×250
Tikka T3x Lite .308
$1,450
Browning Maxus 12g
$1,890
Glock 17 Gen 5 9mm
$1,200
Remington 870 Express
$680
Ruger 10/22 .22LR
$520
CZ 457 Varmint .17HMR
$1,100
Mockup — ad zone shown with dashed outline
Dealer & Services Directory Banner
One campaign, two high-intent directories. Your banner appears between the dark header and the content on both the Dealer Directory (/dealers) and the Services Directory (/services) — reaching people actively seeking licensed dealers, transfers, gunsmithing, and specialist trade services.
- Shown on /dealers and /services
- Transfer & trade-ready buyers
- Gunsmiths, dealers & specialist seekers
Creative sizes
Dealer & Services Banner
Mockup — ad zone shown with dashed outline
Dashboard — Exclusive Offers
Displayed in the user dashboard after the stats row — visible only to logged-in members. The ideal placement for exclusive offers, loyalty deals, and products targeted at active GunYard users who list and transact regularly.
- Active members only
- Dealers, buyers & sellers
- Perfect for member exclusives
Creative sizes
Active
Views
Total
Saved
Dashboard — Exclusive Offers
Mockup — ad zone shown with dashed outline
Multi-device creative support
Desktop
Full-size leaderboard and sidebar formats. Highest-value inventory for high-attention, purchase-ready sessions.
Tablet
Mid-size banner creatives optimised for tablet browsing. Responsive fallback to desktop creative if not provided.
Mobile
Portrait-friendly formats for the growing share of mobile browsers. Inline listings ads are portrait to match card height.
Creative specifications
All creatives should be supplied as high-quality JPEG or PNG images.
| Placement | Desktop | Tablet | Mobile |
|---|---|---|---|
| Global Header Banner | 970×90 px | 728×90 px | 320×100 px |
| Listings Inline #1 | 970×170 px | 728×170 px | 320×400 px |
| Listings Inline #2 | 970×170 px | 728×170 px | 320×400 px |
| Listings Sidebar | 300×250 px | — | — |
| Dealer & Services Banner | 970×90 px | 728×90 px | 320×100 px |
| Dashboard Banner | 970×90 px | 728×90 px | 320×100 px |
Sidebar ad (300×250) is desktop-only and uses the same creative across all devices. Tablet and mobile creatives fall back to desktop if not supplied (except inline position ads where mobile portrait creative is recommended).
Ready to advertise?
Get in touch and we'll help you choose the right placements for your campaign goals and target audience.